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Home Staging FAQs
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Home staging is a highly strategic method of preparing a house to sell. Whether vacant or occupied, staging is a calculated and intentional approach intended to best prepare and showcase a house for sale. Staging serves to beautify appearance, resolve detrimental issues, accent positive attributes, problem solve, reveal potential, maximize space, improve flow and feel, and command the highest selling price.
Thanks to shows on HGTV, buyer expectation is much higher now than ever before so why sell your competition. The nicer your home's appearance and condition, the greater its chances of selling quickly and for top dollar. People are visual beings, and how a house looks very often has a huge impact on the choices they make. Remember, prospective buyers are looking and contemplating several homes, so you always want to make sure they recall YOUR home in the most favorable way.
Vacant versus occupied, staging can involve a variety of things, and prices will vary depending on the size of the house, what is needed, where you live, and how extensive the job. Staging a home whether vacant or occupied is custom to every house and is not a one-size-fits-all process. Consulting with a home staging professional is the best way to determine the options and how much it will cost.
#1 Clean Dirt is NOT your friend when selling. A dirty house will immediately turn off a buyer. This is the time to make sure the house sparkles and smells good. We suggest you deep clean bathrooms, wash down woodwork and kitchen cabinets, clean windows and carpeting, and make sure the appliances sparkle. |  |
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 | #2 De-Clutter and Pack Buyers cannot see past clutter. The perfect time to sort, purge, and pack unnecessary or surplus belongings is BEFORE a house goes on the market. Go through closets, cabinets, attics, and basements and pack away, throw away, or give away. An overabundance of collectables, knickknacks, family photos, plants, toys, and stuffed animals DOES NOT work in the best interest of selling. Think of it this way: when the time to move comes, you'll be ahead of the game. |
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#3 Paint and Repair Paint is affordable and goes a long way to refresh a tired house, update kitchen cabinets and bathroom vanities, and add punch to your front door and curb appeal. This is the time to fix what’s broken. Torn screens, broken windows, unsecured railings, bad locks, outlet and light switches, or rotted porch steps should all be fixed and be in good working order. |  |
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 | #4 Update and Rearrange A house for sale will always be largely judged on its appearance and effective age (the “effective age” is the age of a property based on its condition and not its actual age). So, it’s wise and very profitable to put a home’s best foot forward when selling. This is the time to replace dated light fixtures or that old pitted faucet. Less is better, so eliminate visual chaos and rearrange furniture for maximum space, balance, and traffic flow. |
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#5 Decorate It’s the icing on the cake and the biggest bang for the buck. An attractive decor ALWAYS promises a powerful impression in the selling strategy. What we SEE affects how we FEEL, and what we FEEL affects what we buy. We don’t advise sellers to spend a lot of money, but adding "trendy," cost-effective touches will certainly add WOW factor. Affordable finds are everywhere. Accent lighting, new throw pillows, updated window treatments, and a splash of color will give any home to sell a fresh appeal and great desirability. |  |
Curb Appeal Curb appeal shows pride of ownership and is often a prospective buyer's first impression. A home for sale should always appear neat and tidy, and anything unsightly should be removed. A neat yard, mowed grass, trimmed bushes, and a few colorful flowers can make all the difference, and always remember to have the house number clearly visible. |  |
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 | Kitchens Kitchens are the heart of a home and hold the greatest selling power than any room in the house. Kitchens do not have to be state-of-the-art, but they should always appear updated, spotless clean, free of counter clutter, and smell good. Never cook foods like fish while your house is on the market. | |
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Bedrooms Bedrooms are considered personal spaces, but they should always appear neat, clean, and well-arranged. No bedroom should ever be cluttered or smell like dirty laundry or a gym locker room. Bedding should be pleasing and always freshly laundered. |   |
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 | Bathrooms Bathrooms, like kitchens, can be costly to renovate, but buyers are generally turned off by old and outdated bathrooms. This is a good place to invest a reasonable amount of money to update what you can. The rate of return on your investment will be worth it. |
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Living/Family Rooms Living/family rooms are where life happens, but they should never appear chaotic, disheveled, or haphazard. Living spaces are where families gather, and they should appear organized, functional, warm, and welcoming. Less is better. |  |
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